Embrace News Feed Algorithm Changes.
Facebook to Marketers: Get Smarter With Your Creative
Engaging Images, but With Little Text, Now Get the Best Exposure on News Feeds
The days of brands expecting high user engagement on Facebook from posting a blurry event photo or a stock image in a wall post are quickly coming to an end. Facebook has made it clear to marketers, through numerous algorithm changes, that it wants -- and its users expect -- a compelling reason to engage with a brand's ad.