Digital Glossolalia and Brand Power, or Why I Bought Some Nike Trainers
Logo from a 2009 project by Marinus Looijenga
Neon light installation by Rizon Parein for NIKE Sejamax campaign
- A new book called ‘Absolute Value’
- How people make purchasing decisions amid information overload
- Why I bought some Nike trainers
- The semiotic excess of cultural production around Nike right now on Tumblr, Pinterest and design blogs
- What we do with brands (inscribe their meanings on to ourselves)
- What brands do for us (offer edges, points of focus within the chaotic flow of the stream)