Peter McNulty
Peter McNulty
Led, designed and executed a large global Cypress customer experience assessment and strategy (4 continents, 3 different customer models, 30+ customer interviews, 60+ internal stakeholder interviews, 4 workshops) with the objective of gaining a broad understanding of the Cypress’ current customer experience - specifically its different types of customers and their particular experiences or journeys and touchpoints—to redesign key moments of those experiences to produce competitive differentiation.
Worked with the executive leadership and a core cross-disciplinary team in these efforts. Provided a CX roadmap with initiatives to improve the multi-channel customer journeys and operational / organizational transformation required to provide Cypress customers the most positive customer experience possible.