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Twitter to Offer Mobile Ads Beyond Twitter In Bid for Revenue http://peter-mcnulty.squarespace.com/blog-1/2014/5/6/ux-collaboration-is-a-terrible-user-experience-lets-fix-it monthly 0.5 2014-05-06 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/53693c20e4b0f1e619b038af/1399405601751/ Blog - UX collaboration is a terrible user experience - let's fix it http://peter-mcnulty.squarespace.com/blog-1/2014/5/20/good-things-can-come-from-struggling-to-find-the-right-balance monthly 0.5 2014-05-20 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/537b4e57e4b021fbdceec081/1400589911866/ Blog - Good Things Can Come From Struggling to Find the Right Balance http://peter-mcnulty.squarespace.com/blog-1/2014/6/2/the-experience-tells-the-story monthly 0.5 2014-06-02 http://peter-mcnulty.squarespace.com/blog-1/2018/1/12/ux-trends-2017-18 monthly 0.5 2018-01-12 http://peter-mcnulty.squarespace.com/blog-1/2018/1/12/39-ways-ar-can-change-the-world-in-the-next-five-years monthly 0.5 2018-01-12 http://peter-mcnulty.squarespace.com/blog-1/2018/1/24/want-to-build-a-culture-of-innovation-master-the-design-critique monthly 0.5 2019-03-05 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5a68d1158165f52a386ce144/1516818719867/Screen+Shot+2018-01-24+at+10.31.37+AM.png Blog - Want To Build A Culture Of Innovation? Master The Design Critique [Photo: Hufton+Crow/Getty Images] http://peter-mcnulty.squarespace.com/blog-1/2019/2/20/town-in-iceland-paints-3d-zebra-crosswalk-to-slow-down-speeding-cars monthly 0.5 2019-03-05 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c6ddd46104c7b52a94b4c8c/1550703950028/3D-pedestrian-crossing-island-59f0352da431b__880.jpg Blog - Town in Iceland Paints 3D Zebra Crosswalk To Slow Down Speeding Cars http://peter-mcnulty.squarespace.com/blog-1/2019/2/26/smart-garages-the-future-of-package-delivery-1 monthly 0.5 2019-03-05 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c756dd89b747a47a9f6a7e2/1551199711734/0.png Blog - Smart Garages: The Future of Package Delivery http://peter-mcnulty.squarespace.com/blog-1/2019/2/27/twitter-boasts-63-social-media-penetration-in-japan monthly 0.5 2019-03-05 http://peter-mcnulty.squarespace.com/blog-1/2019/2/27/instagram-is-an-engagement-powerhouse monthly 0.5 2019-03-05 http://peter-mcnulty.squarespace.com/blog-1/2019/3/5/could-facebooks-next-move-hurt-or-help-the-company monthly 0.5 2019-03-05 http://peter-mcnulty.squarespace.com/blog-1/2019/3/5/how-to-create-a-culture-of-innovation monthly 0.5 2019-03-05 http://peter-mcnulty.squarespace.com/blog-1/2019/3/5/snackable-thought-of-the-day monthly 0.5 2019-03-05 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f00dbb208fcf984836edb/1551827195638/Screen%2BShot%2B2017-10-30%2Bat%2B4.02.25%2BPM.png Blog - Snackable thought of the day. http://peter-mcnulty.squarespace.com/blog-1/2019/3/8/trying-to-figure-out-how-best-to-show-my-experience-any-seasoned-design-leader-will-tell-you-that-the-best-designers-dont-have-online-portfolios monthly 0.5 2019-03-08 http://peter-mcnulty.squarespace.com/blog-1/2019/3/14/consult-this-handy-chart-to-see-if-you-are-an-hole-designer monthly 0.5 2019-03-14 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c8a6f14419202eb250ce798/1552576397551/Screen+Shot+2019-03-14+at+8.10.00+AM.png Blog - Consult this handy chart to see if you are an ***hole designer image: courtesy Paul Woods http://peter-mcnulty.squarespace.com/blog-1/2019/3/18/thought-of-the-day-liquid-brands monthly 0.5 2019-03-18 http://peter-mcnulty.squarespace.com/blog-1/2019/3/28/go-cubs monthly 0.5 2019-03-28 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c9cf3bf9140b7ba9b385bcd/1553789893826/Chicago_Cubs_-_Logo__36291.1327379765.1280.1280.jpg Blog - Go Cubs. http://peter-mcnulty.squarespace.com/blog-1/2019/4/11/einstein-would-be-proud-of-you-katie-thank-you monthly 0.5 2019-04-11 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5caf4d4b652dea64b687e3b4/1554992465407/57209223_10157999989063132_7975767763459244032_n.jpg Blog - Einstein would be proud of you, Katie. Thank you! http://peter-mcnulty.squarespace.com/blog-1/2019/4/21/this-simple-five-minute-exercise-will-help-you-build-a-better-presentation monthly 0.5 2019-04-21 http://peter-mcnulty.squarespace.com/blog-1/2019/5/10/sometimes-it-helps-to-dream-51019 monthly 0.5 2019-05-10 http://peter-mcnulty.squarespace.com/blog-1/2019/5/10/this-is-useful-ar-nike-thank-you monthly 0.5 2019-05-10 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5cd5a27971c10b7e988956a7/1557504638787/Nike-Fit-Scan-.jpg Blog - This is useful AR Nike. Thank you. Qz.com http://peter-mcnulty.squarespace.com/blog-1/2019/5/16/yes-quora-still-exists-and-its-now-worth-2-billion monthly 0.5 2019-05-17 http://peter-mcnulty.squarespace.com/blog-1/2019/5/23/how-a-ux-designer-created-a-capital-one-chatbot-so-good-some-people-want-to-marry-it monthly 0.5 2019-05-23 http://peter-mcnulty.squarespace.com/blog-1/2019/6/11/meet-george-jetson-uber-envisions-uber-air-will-one-day-be-cheaper-than-owning-a-car monthly 0.5 2019-06-11 http://peter-mcnulty.squarespace.com/blog-1/2019/6/12/visualizing-the-daily-routines-of-famous-creative-people monthly 0.5 2019-06-12 http://peter-mcnulty.squarespace.com/blog-1/2019/7/10/the-great-race-to-rule-streaming-tv-its-the-present-day-land-rush monthly 0.5 2019-07-10 http://peter-mcnulty.squarespace.com/blog-1/2019/7/23/who-else-doesnt-like-the-new-twitter-redesign monthly 0.5 2019-07-23 http://peter-mcnulty.squarespace.com/blog-1/2019/7/29/interesting-reading-8-forecasts-for-the-future-a-longer-term-outlook monthly 0.5 2019-07-29 http://peter-mcnulty.squarespace.com/blog-1/2019/8/6/don-norman-the-author-of-the-industry-bible-design-of-everyday-things-and-a-former-apple-vp-i-wrote-the-book-on-user-friendly-design-what-i-see-today-horrifies-me monthly 0.5 2019-08-06 http://peter-mcnulty.squarespace.com/blog-1/2019/8/6/exclusive-a-first-look-inside-googles-top-secret-design-lab-just-hot-damn monthly 0.5 2019-08-06 http://peter-mcnulty.squarespace.com/blog-1/2019/8/14/false-urgency monthly 0.5 2019-08-14 http://peter-mcnulty.squarespace.com/blog-1/2019/8/14/good-design-gives-people-what-they-say-they-want-great-design-solves-peoples-problems-in-unexpected-ways monthly 0.5 2019-08-14 http://peter-mcnulty.squarespace.com/blog-1/2019/9/6/a-current-design-movement-how-rejecting-incremental-innovation-can-solve-trillion-dollar-problems monthly 0.5 2019-09-06 http://peter-mcnulty.squarespace.com/blog-1/2019/9/24/what-why-rebranding-instagram-and-whatsapp-is-facebooks-latest-terrible-idea monthly 0.5 2019-09-24 http://peter-mcnulty.squarespace.com/blog-1/2019/9/25/fb-announces-horizon-a-vr-massive-multiplayer-world-today monthly 0.5 2019-09-25 http://peter-mcnulty.squarespace.com/blog-1/2019/10/1/digital-transformation-is-not-a-buzzword-i-repeat-digital-transformation-is-not-a-buzzword monthly 0.5 2019-10-01 http://peter-mcnulty.squarespace.com/blog-1/2019/10/4/in-the-somewhat-new-news-twitter-launches-in-house-creative-initiative-arthouse monthly 0.5 2019-10-04 http://peter-mcnulty.squarespace.com/blog-1/2019/10/4/film-photography-is-making-a-comeback-in-japan monthly 0.5 2019-10-04 http://peter-mcnulty.squarespace.com/blog-1/2019/10/11/an-ode-to-japans-vibrant-influential-graphic-design-culture monthly 0.5 2019-10-11 http://peter-mcnulty.squarespace.com/blog-1/2019/10/15/how-pinterest-built-one-of-silicon-valleys-most-successful-algorithms monthly 0.5 2019-10-15 http://peter-mcnulty.squarespace.com/blog-1/2019/10/15/google-and-facebook-are-information-utilities-its-time-they-act-like-it monthly 0.5 2019-10-15 http://peter-mcnulty.squarespace.com/blog-1/2019/10/21/good-design-rules-in-ux-design-millers-laws monthly 0.5 2019-10-21 http://peter-mcnulty.squarespace.com/blog-1/2019/10/24/plastic-asphalt-recycle-roads monthly 0.5 2019-10-24 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5db1c302be2fa33ef11d5c80/1571930891324/Screen+Shot+2019-10-24+at+8.27.53+AM.png Blog - "Plastic Asphalt" - Recycle Roads.. http://peter-mcnulty.squarespace.com/blog-1/2019/11/1/pinterests-evan-sharp-is-building-a-kinder-social-network monthly 0.5 2019-11-01 http://peter-mcnulty.squarespace.com/blog-1/2019/11/2/ikea-virgil-abloh-just-gave-ikea-a-new-logo monthly 0.5 2019-11-02 http://peter-mcnulty.squarespace.com/blog-1/2019/12/8/why-design-thinking-is-failing-and-what-we-should-be-doing-differently monthly 0.5 2019-12-08 http://peter-mcnulty.squarespace.com/blog-1/2020/1/13/why-do-employers-lowball-creatives monthly 0.5 2020-01-13 http://peter-mcnulty.squarespace.com/blog-1/2020/3/16/creative-reading monthly 0.5 2020-03-17 http://peter-mcnulty.squarespace.com/pmfb daily 0.75 2019-03-08 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c882f4fe79c70fa15f821bd/1552428880998/facebook.png Designing for the Future Engineering Work Experience <br> Facebook https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c816876eb39317d53ac5ea8/5c81db009b747a31999972ac/1552018201070/FB_Cover.png Designing for the Future Engineering Work Experience <br> Facebook - Client - Facebook Worked with the Facebooks’s space and facilities team in developing CX strategies for how to improve the work life and work spaces for the Facebook engineers. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c816876eb39317d53ac5ea8/5c818c3853450a5e7a25ea6c/1552018171407/FB3.png Designing for the Future Engineering Work Experience <br> Facebook https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c816876eb39317d53ac5ea8/5c8190d8971a1838179a6065/1551995144937/fb5.png Designing for the Future Engineering Work Experience <br> Facebook - Client: Facebook Worked with the Facebooks’s space and facilities team in developing CX strategies for how to improve the work life and work spaces for the Facebook engineers. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c816876eb39317d53ac5ea8/5c8183bbec212d71174a4d18/1552018171373/FB-screen-4.png Designing for the Future Engineering Work Experience <br> Facebook - Challenge What does the future work experience look like for Facebook engineers? https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c816876eb39317d53ac5ea8/5c81837b652dea67e0009e5f/1552018171418/worksession_pic+copy.jpg Designing for the Future Engineering Work Experience <br> Facebook Facebook was looking for ideas to solve the imbalance between the density required to house the number of employees required to service Facebook’s engineering needs, and the focused nature of the work they are required to perform. In short, how do they improve the daily lives of their engineers? https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c816876eb39317d53ac5ea8/5c816876eb39317d53ac5eac/1552018171426/guide-screen-2.png Designing for the Future Engineering Work Experience <br> Facebook - Experience Geolocation helps anyone navigate like a native. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c816876eb39317d53ac5ea8/5c81744c9b747a7918acbcff/1551995117673/facebook.jpg Designing for the Future Engineering Work Experience <br> Facebook - Designing for the Future Engineering Work Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c816876eb39317d53ac5ea8/5c816876eb39317d53ac5ead/1552018171419/guide-screen-4.png Designing for the Future Engineering Work Experience <br> Facebook - Features Users click on a stop to learn about each architectural wonder. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c816876eb39317d53ac5ea8/5c818b6708522927cc190a05/1551993706232/fb2.png Designing for the Future Engineering Work Experience <br> Facebook https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c816876eb39317d53ac5ea8/5c816876eb39317d53ac5eaa/1461597730465/static1.squarespace-crop.jpg Designing for the Future Engineering Work Experience <br> Facebook https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c816876eb39317d53ac5ea8/5c818835104c7bc62fc650c5/1551992896556/Screen+Shot+2019-03-06+at+1.47.42+PM.png Designing for the Future Engineering Work Experience <br> Facebook http://peter-mcnulty.squarespace.com/work daily 0.75 2015-08-25 http://peter-mcnulty.squarespace.com/cypress-semiconductor-corporation daily 0.75 2019-03-08 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c882f87f4e1fc7af6d85b86/1552428936589/CY.png Cypress Semiconductor Corporation https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c81de5eec212d6cac1112e3/5c81de9153450ac58e98e301/1552019034960/cy_cover.png Cypress Semiconductor Corporation - Client - Cypress Semiconductor Corporation Led, designed and executed a large global Cypress customer experience assessment and strategy (4 continents, 3 different customer models, 30+ customer interviews, 60+ internal stakeholder interviews, 4 workshops) with the objective of gaining a broad understanding of the Cypress’ current customer experience - specifically its different types of customers and their particular experiences or journeys and touchpoints—to redesign key moments of those experiences to produce competitive differentiation. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c81de5eec212d6cac1112e3/5c81eefe71c10b854df3f681/1552021996981/cy_engineer.png Cypress Semiconductor Corporation - Process Worked with the executive leadership and a core cross-disciplinary team in these efforts. Provided a CX roadmap with initiatives to improve the multi-channel customer journeys and operational / organizational transformation required to provide Cypress customers the most positive customer experience possible. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c81de5eec212d6cac1112e3/5c81fb03f4e1fccc7ff332a0/1552022276344/CY_persona.png Cypress Semiconductor Corporation https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c81de5eec212d6cac1112e3/5c81f80c0d9297701627fb83/1552021525668/IMG_6142.JPG Cypress Semiconductor Corporation https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c81de5eec212d6cac1112e3/5c81f82ff9619a0a75a39c28/1552021560922/IMG_6465.JPG Cypress Semiconductor Corporation https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c81de5eec212d6cac1112e3/5c81f4a66e9a7f210e7fbb3f/1552020654116/Screen+Shot+2019-03-07+at+8.50.35+PM.png Cypress Semiconductor Corporation https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c81de5eec212d6cac1112e3/5c81f7c4a4222f9eb9d59935/1552021452934/IMG_1543.JPG Cypress Semiconductor Corporation https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c81de5eec212d6cac1112e3/5c81f864652deaaeb60618ac/1552021617375/IMG_6541.JPG Cypress Semiconductor Corporation https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c81de5eec212d6cac1112e3/5c81f948652deaaeb6062067/1552021878208/IMG_6771+copy.png.png Cypress Semiconductor Corporation https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c81de5eec212d6cac1112e3/5c81fa3e7817f71a490bb5d4/1552022089205/Screen+Shot+2019-03-07+at+8.56.19+PM.png Cypress Semiconductor Corporation http://peter-mcnulty.squarespace.com/amway-1 daily 0.75 2019-03-08 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c82b5399b747a131e19c02f/1552069947637/Amway_Cover.png Amway https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c82b490f4e1fcb216605d47/5c82b50be5e5f05a9022031f/1552070006675/amway_1.png Amway - Client - Amway Unifying Distributors with an Innovative and Data-driven Platform https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c82b490f4e1fcb216605d47/5c82b5cf53450a98d219b35c/1552070139496/amway_mybiz.jpg Amway - Challenge Amway’s decentralized network of distributors needed a tool that would help them monitor and manage their business to meet their sales goals anywhere, at any time. ICF Next partnered with Amway once again to develop a responsive application on Adobe Experience Manager that could provide Amway business owners with personalized, real-time data to drive them toward actionable next steps and meeting their sales goals. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c82b490f4e1fcb216605d47/5c82b4a5419202e4f475334f/1552070244748/DIG_MyBiz+Ethnography-2.png Amway - Results We created MyBiz, a responsive web application that acts as a business center to direct sellers to track metrics, manage their organization and build their business. Extensive user research, feedback and analytics were utilized to drive the direction of MyBiz in creating a user-centered experience that is accessible to users from around the globe. Employing Lean UX and Agile methodologies allowed us to gain insights directly from key subject matter experts, and develop new features based on their feedback every six weeks. Using a tool called “The Voice” we leveraged feedback directly from end users to ensure delivery of impactful, valuable capabilities with every release. The global multi-lingual business center application for Amway business owners, integrated with Amway’s extensive customer and financial infrastructure, helps business owners manage, monitor and track revenue downstream with a focus on bonus incentives and rewards. The fresh interface, with meaningful use of color and iconography, provides context and structure to complex and extensive data output. http://peter-mcnulty.squarespace.com/experience daily 0.75 2019-03-13 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c895bbfe2c483b0875e7daf/1552505797900/amway.png Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0da8/1393945724035/bCSTtv_2Responsive-showcase-8.jpg Experience A responsive designed companion video platform to focus on digital original content produced by Chicago Sun-Times & LA Times. - Tronc, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0d9e/1550684567723/twitch.jpg Experience Educational Experience for Creators Responsibilities: Worked with Twitch leadership team and product team to develop a brand strategy, product design and content guidelines for a Twitch educational experience that extends across many different devices and platforms. The educational experience is for creators that gives streamers access to the information they need to meet their goals in an easily digestible format. Education materials on the site will come in a variety of forms, from existing help articles, tips from the community, to live broadcast and video content featuring existing streamers. Role: CX Strategist & UX Director - Twitch, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0dae/1392306628673/EandO-Thm.jpg Experience A digital first political news portal, curated by the writers in real-time, via their iPhones. - CST Early & Often, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0d9a/1550684596511/CY.jpg Experience Customer Experience Transformation Responsibilities: Led, designed and executed a large global Cypress customer experience assessment and strategy (4 continents, 3 different customer models, 30+ customer interviews, 60+ internal stakeholder interviews, 4 workshops) with the objective of gaining a broad understanding of the Cypress’ current customer experience - specifically its different types of customers and their particular experiences or journeys and touchpoints—to redesign key moments of those experiences to produce competitive differentiation. Worked with the executive leadership and a core cross-disciplinary team in these efforts. Provided a CX roadmap with initiatives to improve the multi-channel customer journeys and operational / organizational transformation required to provide Cypress customers the most positive customer experience possible. Role: CX Strategist & UX Director - Cypress Semiconductor Corporation, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c895c33652deaf78426d40b/1552505912292/CY.png Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0db6/1392326343740/bigcst2.jpg Experience A digital rethink of a traditional newspaper. To become a completely new and unified content experience on a global digital marketing platform - Sun-Times, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0dc7/1550706675073/Sears2012full+path%400-1.jpg Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0da0/1550706518411/express.jpg Experience Driving omni channel retail innovation Responsibilities: Worked directly with the Express CMO and was positioned as an embedded global experience product owner. Responsible for driving omni channel retail innovation initiatives. I directed design and strategy efforts. Provided leadership and oversight for multiple concurrent work streams across the organization. Sample of projects include: Design-led strategic efforts to define new opportunities to broaden experience reach by better serving customer needs (Personalization & Digital in-store experiences). Operational and organization transformation projects to help uncover new ways to better design the workflows required for content production, management and delivery. (Content strategy to support shopping cross multiple channels and devices) This was a multi-year and multi-program engagement. I got to know the great city of Columbus, Ohio really well. Role: CX Strategist & UX Director - Express, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0da6/1393905851920/AStrateThumb.jpg Experience A companion lifestyle app that allows users to pick their fashion style, build an outfit, schedule a price drop reminder, and manage their wardrobe. - Sears & Kmart Soft-lines BU, SearsStyle, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c895ad88165f5f23a975957/1552505567043/crown.png Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0dbc/1392326103065/people3.jpg Experience Special Digital Section- The People Issue 2013. -Chicago Reader, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0dac/1393908110550/searsHardlines.jpg Experience Vision to enhance the home appliance shopping experience. - Kenmore/Sears Home Appliances BU, clients https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0db4/1392590718015/reader.jpg Experience Print is not dead yet! Partnership with design and editorial teams from the Reader & CST to introduce the new Agenda which is a dual published entertainment magazine. - Chicago Reader /Tronc, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0dc9/1550706684762/Outfits_Discovery_ApparelHappyPath_online%400_Page_1.jpg Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c895b12f4e1fcf99b2991df/1552505624651/twitch.png Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0d9c/1550684579873/fb.jpg Experience Designing for the Future Engineering Work Experience Responsibilities: Worked with the Facebooks’s space and facilities team in developing CX strategies for how to improve the work life and work spaces for the Facebook engineers. Role: CX Strategist - Facebook, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0da4/1551863194713/amway.jpg Experience Unifying Distributors with an Innovative and Data-driven Platform Responsibilities: Was the UX Lead and Strategist. Directed and designed a responsive web application that acts as a business center to direct sellers to track metrics, manage their organization and build their business. Conducted extensive user research, feedback and analytics were utilized to drive the product direction of this user-centered experience that is accessible to users around the globe. Role: CX Strategist & UX Director - Amway, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c895b80652deaf78426c6e3/1552505733309/facebook.png Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c895bd3f9619abb43978a2a/1552505836417/LM.png Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0db0/1551892246432/sears2big.jpg Experience Examples of enterprise level innovation in personal, social, and responsive design systems. - Global Sears & Kmart, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0dcb/1550706693505/SHS_full-path_060211%400.jpg Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0dc5/1550706663888/CST2-Explore_full-path.jpg Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8e53085229ee1f3a0da2/1551199837858/liftmaster.jpg Experience The path to the Ultimate Dealer Resource Center Responsibilities: Led a holistic customer experience assessment and CX strategy - objective of gaining a broad understanding of the Liftmaster’ B2B current customer and operational experiences - specifically its different types of customers and their particular experiences or journeys and touchpoints—to redesign key moments of those experiences to produce competitive differentiation. Worked with Liftmaster marketing and innovation teams to established a new B2B commerce platform and designed IOT mobile tools & self-service SaaS tools to support their field techs and partners. Role: CX Strategist & UX Director - Liftmaster, client IN THE NEWS 2/25/19 https://www.linkedin.com/pulse/smart-garages-future-package-delivery-jeffrey-meredith/ https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c805adfeef1a1c17a2ed758/1551863194713/amway.jpg Experience Unifying Distributors with an Innovative and Data-driven Platform Responsibilities: Was the UX Lead and Strategist. Directed and designed a responsive web application that acts as a business center to direct sellers to track metrics, manage their organization and build their business. Conducted extensive user research, feedback and analytics were utilized to drive the product direction of this user-centered experience that is accessible to users around the globe. Role: CX Strategist & UX Director - Amway, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c805adfeef1a1c17a2ed766/1392326103065/people3.jpg Experience Special Digital Section- The People Issue 2013. -Chicago Reader, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c805adfeef1a1c17a2ed754/1550706518411/express.jpg Experience Driving omni channel retail innovation Responsibilities: Worked directly with the Express CMO and was positioned as an embedded global experience product owner. Responsible for driving omni channel retail innovation initiatives. I directed design and strategy efforts. Provided leadership and oversight for multiple concurrent work streams across the organization. Sample of projects include: Design-led strategic efforts to define new opportunities to broaden experience reach by better serving customer needs (Personalization & Digital in-store experiences). Operational and organization transformation projects to help uncover new ways to better design the workflows required for content production, management and delivery. (Content strategy to support shopping cross multiple channels and devices) This was a multi-year and multi-program engagement. I got to know the great city of Columbus, Ohio really well. Role: CX Strategist & UX Director - Express, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c805adfeef1a1c17a2ed760/1393905851920/AStrateThumb.jpg Experience A companion lifestyle app that allows users to pick their fashion style, build an outfit, schedule a price drop reminder, and manage their wardrobe. - Sears & Kmart Soft-lines BU, SearsStyle, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c805adfeef1a1c17a2ed762/1393945724035/bCSTtv_2Responsive-showcase-8.jpg Experience A responsive designed companion video platform to focus on digital original content produced by Chicago Sun-Times & LA Times. - Tronc, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c82e8664e17b679455f5885/1552518979992/twitch-player.jpg Experience - What does an Educational Experience look like for Creators Worked with Twitch leadership team and product team to develop a brand strategy, product design and content guidelines for a Twitch educational experience that extends across many different devices and platforms. The Type of Work - Brand Strategy, Product Design My Role - UX Director Client - Twitch https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c805adfeef1a1c17a2ed75e/1392306628673/EandO-Thm.jpg Experience A digital first political news portal, curated by the writers in real-time, via their iPhones. - CST Early & Often, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c805adfeef1a1c17a2ed764/1551892246432/sears2big.jpg Experience Examples of enterprise level innovation in personal, social, and responsive design systems. - Global Sears & Kmart, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c805adfeef1a1c17a2ed756/1551199837858/liftmaster.jpg Experience The path to the Ultimate Dealer Resource Center Responsibilities: Led a holistic customer experience assessment and CX strategy - objective of gaining a broad understanding of the Liftmaster’ B2B current customer and operational experiences - specifically its different types of customers and their particular experiences or journeys and touchpoints—to redesign key moments of those experiences to produce competitive differentiation. Worked with Liftmaster marketing and innovation teams to established a new B2B commerce platform and designed IOT mobile tools & self-service SaaS tools to support their field techs and partners. Role: CX Strategist & UX Director - Liftmaster, client IN THE NEWS 2/25/19 https://www.linkedin.com/pulse/smart-garages-future-package-delivery-jeffrey-meredith/ https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c82e559eb393173c6d2e7fe/1552518979986/facebook.jpg Experience - Designing the Future Engineering Work Experience Worked with the Facebooks’s space and facilities team in developing CX strategies for how to improve the work life and work spaces for the Facebook engineers. The Type of Work - CX Strategy, User Research, Concept My Role - CX Strategist Client - Facebook https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c82e68be4966b5f3f2ef5fe/1552518979989/CY_persona.png Experience - Driving Customer Experience Transformation Led, designed and executed a large global Cypress customer experience assessment and strategy with the objective of gaining a broad understanding of the Cypress’ current customer experience - specifically its different types of customers and their particular experiences or journeys and touchpoints—to redesign key moments of those experiences to produce competitive differentiation. The Type of Work - CX Strategy, User Research, Product Design My Role - CX Strategist & UX Director Client - Cypress Semiconductor Corporation https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c805adfeef1a1c17a2ed75a/1393908110550/searsHardlines.jpg Experience Vision to enhance the home appliance shopping experience. - Kenmore/Sears Home Appliances BU, clients https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/52fd2b0ee4b04f8e0705578d/1392323342523/chicago.jpg Experience Role: Group Design Director An event app that uses a clear interface to provide users simple access to real-time information. - Wrapports, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/52fd44bbe4b053964a58f568/1550706693505/SHS_full-path_060211%400.jpg Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/52fd36c7e4b0d3e64dc20461/1392326343740/bigcst2.jpg Experience Role: Group Design Director A digital rethink of a traditional newspaper. To become a completely new and unified content experience on a global digital marketing platform - Sun-Times, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5314b3a1e4b0fed2ed8873f7/1550706663888/CST2-Explore_full-path.jpg Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c6d91b21905f4e35edb8024/1551863379725/CY.jpg Experience Customer Experience Transformation Responsibilities: Led, designed and executed a large global Cypress customer experience assessment and strategy (4 continents, 3 different customer models, 30+ customer interviews, 60+ internal stakeholder interviews, 4 workshops) with the objective of gaining a broad understanding of the Cypress’ current customer experience - specifically its different types of customers and their particular experiences or journeys and touchpoints—to redesign key moments of those experiences to produce competitive differentiation. Worked with the executive leadership and a core cross-disciplinary team in these efforts. Provided a CX roadmap with initiatives to improve the multi-channel customer journeys and operational / organizational transformation required to provide Cypress customers the most positive customer experience possible. Role: CX Strategist & UX Director - Cypress Semiconductor Corporation, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/52fcea87e4b081b6c1c33f38/1392306824664/StateBrandingWordMark-071712-v3%400.pdf-1.jpg Experience Role: Creative Director A part of the brand identity system for the Sears UX internal agency - STATE. - Sears Holdings, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5300ff77e4b0d9c68c09b580/1550706684762/Outfits_Discovery_ApparelHappyPath_online%400_Page_1.jpg Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/53330b10e4b0809d1a842ba8/1551863379743/fashion.jpg Experience Role: Group Design Director New Dashboard / Home screen. This screen is meant to serve as a high-level overview of the user's Score. It also serves as a launching point to the three main sections of the app: Body, Lifestyle, and Community. - Higi, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5319134fe4b04f773bfc8fab/1394152308071/sears2big.jpg Experience Role: Creative Director Examples of enterprise level innovation in personal, social, and responsive design systems. - Global Sears & Kmart, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c7f8d7f971a184cd117594f/1551863379737/amway.jpg Experience Unifying Distributors with an Innovative and Data-driven Platform Responsibilities: Was the UX Led and Strategist. Directed and designed a responsive web application that acts as a business center to direct sellers to track metrics, manage their organization and build their business. Conducted extensive user research, feedback and analytics were utilized to drive the product direction of this user-centered experience that is accessible to users around the globe. Role: CX Strategist & UX Director - Amway, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c6d91a1f9619ab681a1500a/1551863379727/fb.jpg Experience Designing for the Future Engineering Work Experience Responsibilities: Worked with the Facebooks’s space and facilities team in developing CX strategies for how to improve the work life and work spaces for the Facebook engineers. Role: CX Strategist - Facebook, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5307d001e4b01dba64542c22/1550706675073/Sears2012full+path%400-1.jpg Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/531550bae4b008916e694fdf/1393905851920/AStrateThumb.jpg Experience Role: Creative Director A companion lifestyle app that allows users to pick their fashion style, build an outfit, schedule a price drop reminder, and manage their wardrobe. - Sears & Kmart Soft-lines BU, SearsStyle, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/55957ddbe4b040c14b073d1d/1551863379739/ Experience Increase Global Awareness and Engagement Responsibilities: Conducted both strategic experience and technical strategy. Led a product design team in to create website redesign and technical implementation (AEM) that supports a new holistic crown.com global brand position. Adobe Experience Manager (AEM), Adobe Assets and Adobe Apps, to digital strategy, user experience & creative design, and managed services. Role: CX Strategist & UX Director - Crown Equipment Corporation, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/53013f6ae4b0d77f9538222c/1392590718015/reader.jpg Experience Role: Group Design Director Print is not dead yet! Partnership with design and editorial teams from the Reader & CST to introduce the new Agenda which is a dual published entertainment magazine. - Tronc client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c6d91626e9a7f62740a10e1/1551863379732/express.jpg Experience Driving omni channel retail innovation Responsibilities: Worked directly with the Express CMO and was positioned as an embedded global experience product owner. Responsible for driving omni channel retail innovation initiatives. I directed design and strategy efforts. Provided leadership and oversight for multiple concurrent work streams across the organization. Sample of projects include: Design-led strategic efforts to define new opportunities to broaden experience reach by better serving customer needs (Personalization & Digital in-store experiences). Operational and organization transformation projects to help uncover new ways to better design the workflows required for content production, management and delivery. (Content strategy to support shopping cross multiple channels and devices) This was a multi-year and multi-program engagement. I got to know the great city of Columbus, Ohio really well. Role: CX Strategist & UX Director - Express, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/52fce9c3e4b06e006b462a00/1392306628673/EandO-Thm.jpg Experience Role: Group Design Director A digital first political news portal, curated by the writers in real-time, via their iPhones. - Early & Often, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/52fd35d6e4b095b640967818/1392326103065/people3.jpg Experience Role: Group Design Director Special Digital Section- The People Issue 2013. -Chicago Reader, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c6d9195eef1a186a9710b59/1551863379729/twitch.jpg Experience Educational Experience for Creators Responsibilities: Worked with Twitch leadership team and product team to develop a brand strategy, product design and content guidelines for a Twitch educational experience that extends across many different devices and platforms. The educational experience is for creators that gives streamers access to the information they need to meet their goals in an easily digestible format. Education materials on the site will come in a variety of forms, from existing help articles, tips from the community, to live broadcast and video content featuring existing streamers. Role: CX Strategist & UX Director - Twitch, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c6d9183652dea65468e05bc/1551863379734/liftmaster.jpg Experience The path to the Ultimate Dealer Resource Center Responsibilities: Led a holistic customer experience assessment and CX strategy - objective of gaining a broad understanding of the Liftmaster’ B2B current customer and operational experiences - specifically its different types of customers and their particular experiences or journeys and touchpoints—to redesign key moments of those experiences to produce competitive differentiation. Worked with Liftmaster marketing and innovation teams to established a new B2B commerce platform and designed IOT mobile tools & self-service SaaS tools to support their field techs and partners. Role: CX Strategist & UX Director - Liftmaster, client IN THE NEWS 2/25/19 https://www.linkedin.com/pulse/smart-garages-future-package-delivery-jeffrey-meredith/ https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/531a4992e4b030d9a2045908/1394231698958/nsun_thumb.jpg Experience Role: Group Design Director Responsive framework and design systems. - TRONC, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5315ec70e4b004de1979f929/1393945724035/bCSTtv_2Responsive-showcase-8.jpg Experience Video story telling A responsive designed companion video portal to focus on digital original content produced by Chicago Sun-Times. Role: Group Design Director - Sun-Times, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5315598de4b05e4b3991945a/1393908110550/searsHardlines.jpg Experience Role: Creative Director Vision to enhance the home appliance shopping experience. - Kenmore/Sears Home Appliances BU, clients https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5319e985e4b03b2ec2085479/1394207110137/hscube_thku.jpg Experience Role: Group Design Director A hybrid app that lets users watch live streaming events and to self broadcast in real-time from the stands. - HighSchool Cube, client https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c80570153450aee0ff4c2b8/1551914758476/CY.jpg Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c8055ebeef1a1c17a2e8c9c/1551914482142/Screen+Shot+2019-03-06+at+1.50.29+PM.png Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c80568b15fcc07daeb67d99/1551914644216/express_home.jpg Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c8165b0c83025d966eec4bd/1551984048722/ Experience - My Role I was the UX Lead on the Liftmaster account. I was responsible for development of the overarching user experience engagement strategies for Liftmaster. I did the primarily research on the business need and build a CX strategy project plan to cover their rough outline of initiatives. Worked with the other discipline leads in Technology, Account Services, and Client Leadership to finalize the approach. Then I assembled and assigned the right UX team (4) to take on the work. I led all client UX touchpoint conversations, activities, workshops and presentation. I directed and personally contributed with the strategy activities and design efforts and provided leadership and oversight for multiple concurrent workstreams across the organization. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c882f647817f71b8b237d9b/1552428901690/twitch.png Experience https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5c882f9bf9619a36af22d525/1552428956637/LM.png Experience http://peter-mcnulty.squarespace.com/read-me daily 0.75 2020-03-17 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c6de326ee6eb02fa040d4df/5c6de326ec212de99db71cb6/1550705447534/fb_sm.jpg Resume https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c6de326ee6eb02fa040d4df/5c6de331971a1811e02d1e8a/1550705525652/CY_sm.jpg Resume https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/5c6de326ee6eb02fa040d4df/5c6de342eb39315c316cacc6/1550705525658/twitch_sm.jpg Resume 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Sears2-Stages1 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53190b67e4b05fcac6aacddc/53190b68e4b0c6f4c17db0c6/1394150256740/HP_Innovations_Engagement_Personalization.1%400_Page_03.jpg Sears2-Stages1 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53190b67e4b05fcac6aacddc/53190b6ae4b0c6f4c17db0cc/1394150259377/HP_Innovations_Engagement_Personalization.1%400_Page_09.jpg Sears2-Stages1 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53190b67e4b05fcac6aacddc/53190b6be4b0c6f4c17db0d1/1394150259766/HP_Innovations_Engagement_Personalization.1%400_Page_14.jpg Sears2-Stages1 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53190b67e4b05fcac6aacddc/53190b6be4b0c6f4c17db0d4/1394150261549/HP_Innovations_Engagement_Personalization.1%400_Page_15.jpg Sears2-Stages1 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https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53194d8ae4b08f2413d0bbff/59cfcf94f7e0abd6c5119c88/1506791318375/BaseballCard.jpg Who.What.How. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53194d8ae4b08f2413d0bbff/59cfcfa5e5dd5b5f9d611dd3/1506791334850/mantra.jpg Who.What.How. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53194d8ae4b08f2413d0bbff/59cfcfb2be42d658b8954a7d/1506791347188/fit.jpg Who.What.How. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53194d8ae4b08f2413d0bbff/59cfcfc34c0dbf757950df0e/1506791364660/approach.jpg Who.What.How. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53194d8ae4b08f2413d0bbff/59cfcfcd18b27d348c5a84ef/1506791374774/partnerships.jpg Who.What.How. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53194d8ae4b08f2413d0bbff/59cfcfd980bd5e373502e98c/1506791387124/process1.jpg Who.What.How. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53194d8ae4b08f2413d0bbff/59cfcfe3017db22813e5f6f0/1506791397523/process2.jpg Who.What.How. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53194d8ae4b08f2413d0bbff/59cfcff5b1ffb670472df86e/1506791414296/portfolio.jpg Who.What.How. http://peter-mcnulty.squarespace.com/interstate-1-2-2-2-1 daily 0.75 2019-03-08 http://peter-mcnulty.squarespace.com/interstate-1-2-2-1-1 daily 0.75 2013-09-03 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5343377de4b0c23c7291c891/1396914046989/ Double 00 A generative display is based on variables. Of these variables, time of day plays a key role. Planning and selling "slots" during various times of day helped to frame an understanding of the type of experiences that would be effective for each slot. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/53433802e4b016f70ff9b08c/1396914178449/ Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/53433858e4b0aa2aaae1d478/1396914264990/ Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/53433982e4b01edccd72058b/1396914563646/ Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5343374de4b0aa2aaae1d303/1396913997629/ Double 00 An overall strategy was proposed to "pitch" for funding, showing evolution of a platform that could scale exponentially and provide additional revenue streams to the organization. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5343392fe4b09aa0fe641aa2/1396914480619/70d31fb6a8f0e59e652e4c34450a437d.jpg Double 00 Phil Jones Art Director https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/53433831e4b0965951708aef/1396914226145/ Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5343371de4b0c7c09a3dd337/1396913949687/ Double 00 A framework to help develop a content "shot list" for creative consideration when approaching a channel partner for co-creation of a slot. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5343386ae4b0965951708b47/1396914282966/ Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/534336bee4b0e277ef60b1ef/1396913855012/ Double 00 00 would require a contiguous, generative (always in motion, updating, organic) media experience across large translucent surfaces (store windows). Frameworks were needed to organize and plan. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5343342de4b0cf4885e92d52/1396913197846/EarlyOften-DigitalAdvertising_Page_1.jpg Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/53433700e4b0c7c09a3dd321/1396913931282/ Double 00 In human perceptual fields, priority of focus is given to change or motion. Therefore, the background would serve as a constantly moving display, changing, generative, to attact attention from far away. It would remain abstract to generate a sense of wonder or curiosity and draw someone in. Once near the display, the surface would sense a presence and react, indicating that you, the viewer, can influence or impact or participate in the display. Interacting with the display would be experiencing a brand, product, service or channel. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/53433815e4b02bd951e2e001/1396914197593/ Double 00 Technical requirements were needed to direct engineering resources for installation of special materials used for backlit projection. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5343387ce4b07d027ebbe76a/1396914301078/ Double 00 A system level framework showing how content could be utilized for a media editor. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53433215e4b076ea4996d55d/53433621e4b0d4201621e989/1396913697467/8e7a945894d458f922b033125dc6b418.jpg Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53433215e4b076ea4996d55d/53433620e4b0d4201621e985/1396913696530/a9fe287708a36c8c779dd19ef8345457.jpg Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53433215e4b076ea4996d55d/53433620e4b0d84a3bdb7f79/1396913697465/94bf9794993d8925e6d458fe18faaac5.jpg Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/53433215e4b076ea4996d55d/5343361fe4b0d84a3bdb7f77/1396913700477/7d25f922d191a303c9622278ba92f460.jpg Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5343399ee4b01edccd7205b2/1396914591864/17fdcebdb0b2ff3af09d0ddc98f49b06.jpg Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/534337b8e4b09aa0fe64190b/1396914105209/ Double 00 Requirements for in-store installation for a backlit display as well as the planning of floor space reorganization. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/5343379ce4b01b8f6b7965fc/1396914077155/ Double 00 A "high level" overview of hardware and software installation requirements. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/534339abe4b01edccd7205cb/1396914604671/911958cf95220504f5616eec672a145d.png Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/534336d7e4b086506f96ff99/1396913880193/ Double 00 Using graphic design fundamentals and sound as a metaphor, a model of content and experience was developed to help drive creative concepts. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/53433735e4b0aa2aaae1d2f5/1396913973886/ Double 00 Through extensive observation, lanes were developed to understand focal points based on proximity, which greatly influenced design of media assets. https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/53433910e4b0cffc82014497/1396914448937/ Double 00 Phil Jones Art Director https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/53433697e4b0e277ef60b1b8/1396913815822/ Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/53433844e4b0aa2aaae1d44e/1396914245817/ Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/534333f1e4b03b263d469943/1396913138581/E%26O_Concept3.jpg Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/534339d0e4b057b0688632fc/1396914641396/ Double 00 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/534338a0e4b0d4201621ecd6/1396914337128/ Double 00 A media editor would allow management of real-time front end experience management. http://peter-mcnulty.squarespace.com/interstate-1-2-2-1-1-1 daily 0.75 2013-09-03 https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/53433fcae4b0e432fe8991b3/1396916171897/df8449a8247e63377fac22510cd0ed3e.jpeg Instore concepts https://static1.squarespace.com/static/52d839ffe4b08a516dd48412/t/53433eaee4b01edccd720b5f/1396915886950/EarlyOften-DigitalAdvertising_Page_1.jpg Instore concepts 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