Twitter boasts 63% social media penetration in Japan

By Naomi Gray

Twitter (TWTR) is the most popular foreign social network service in Japan. It hosted an estimated 63.3% of all Japanese social network users in 2018, according to eMarketer estimates. That puts it ahead of Facebook (FB) with 39.3% social network penetration in Japan and Instagram with 38.1% penetration. Facebook owns Instagram alongside other social apps such as WhatsApp and Messenger.