Role- Senior Director of User Experience and Strategy

Involvement - CX Strategist, User Research

Date - 2018

Agency - Projekt202/Cibo

Challenge

What does the future work experience look like for Facebook engineers?

Facebook was looking for ideas to solve the imbalance between the density required to house the number of employees required to service Facebook’s engineering needs, and the focused nature of the work they are required to perform.

In short, how do they improve the daily lives of their engineers?

My Responsibilities

Partnered with other senior leadership to develop response approach, resource and user research plan.

Conducted user research, user interviews and design thinking workshops.

Summarized research and insights into a cohesive story and designed an experience model to build experience narratives.

Pitched the concepts

Results

Won the Innovation Think Tank Competition. The competition was against a wide range of 8 different worlds finest agencies.

Worked with the Facebook’s facilities team and Unispace the Facebook space partner in developing CX strategies for how to improve the work life and work spaces for the Facebook engineers.

We came up with informed insights and a ton of great ideas. We proposed 4 theme areas to explore. Figuring Facebook would pick one. But, they said yes to all 4. (1M+) So, it will be a busy year in 2019.