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Client: Amway | 2014 - 2016

Unifying Distributors with an Innovative and Data-driven Platform 

Overview

Created a responsive, personalized, automated user experience and SaaS tools to deliver real-time insight to business owners on the go.

The challenge

Amway’s decentralized network of distributors needed a tool that would help them monitor and manage their business to meet their sales goals anywhere, at any time.

ICF Next partnered with Amway once again to develop a responsive application on Adobe Experience Manager that could provide Amway business owners with personalized, real-time data to drive them toward actionable next steps and meeting their sales goals.

The Results

We created MyBiz, a responsive web application that acts as a business center to direct sellers to track metrics, manage their organization and build their business. Extensive user research, feedback and analytics were utilized to drive the direction of MyBiz in creating a user-centered experience that is accessible to users from around the globe.

Employing Lean UX and Agile methodologies allowed us to gain insights directly from key subject matter experts, and develop new features based on their feedback every six weeks. Using a tool called “The Voice” we leveraged feedback directly from end users to ensure delivery of impactful, valuable capabilities with every release.

The global multi-lingual business center application for Amway business owners, integrated with Amway’s extensive customer and financial infrastructure, helps business owners manage, monitor and track revenue downstream with a focus on bonus incentives and rewards. The fresh interface, with meaningful use of color and iconography, provides context and structure to complex and extensive data output.