Work
The user experience today is not only about individual interaction flows with technology, it's about the larger consumer experience of interacting with brands and services.
More importantly, it's about the human experience of seamlessly integrating change into one's life.
Recent / Ongoing work.
Customer Experience Transformation
Responsibilities: Led, designed and executed a large global Cypress customer experience assessment and strategy (4 continents, 3 different customer models, 30+ customer interviews, 60+ internal stakeholder interviews, 4 workshops) with the objective of gaining a broad understanding of the Cypress’ current customer experience - specifically its different types of customers and their particular experiences or journeys and touchpoints—to redesign key moments of those experiences to produce competitive differentiation.
Worked with the executive leadership and a core cross-disciplinary team in these efforts. Provided a CX roadmap with initiatives to improve the multi-channel customer journeys and operational / organizational transformation required to provide Cypress customers the most positive customer experience possible.
Role: CX Strategist & UX Director
- Cypress Semiconductor Corporation, client
Designing for the Future Engineering Work Experience
Responsibilities: Worked with the Facebooks’s space and facilities team in developing CX strategies for how to improve the work life and work spaces for the Facebook engineers.
Role: CX Strategist
- Facebook, client
Educational Experience for Creators
Responsibilities: Worked with Twitch leadership team and product team to develop a brand strategy, product design and content guidelines for a Twitch educational experience that extends across many different devices and platforms.
The educational experience is for creators that gives streamers access to the information they need to meet their goals in an easily digestible format. Education materials on the site will come in a variety of forms, from existing help articles, tips from the community, to live broadcast and video content featuring existing streamers.
Role: CX Strategist & UX Director
- Twitch, client
Case Studies
Driving omni channel retail innovation
Responsibilities: Worked directly with the Express CMO and was positioned as an embedded global experience product owner. Responsible for driving omni channel retail innovation initiatives. I directed design and strategy efforts. Provided leadership and oversight for multiple concurrent work streams across the organization. Sample of projects include:
Design-led strategic efforts to define new opportunities to broaden experience reach by better serving customer needs (Personalization & Digital in-store experiences).
Operational and organization transformation projects to help uncover new ways to better design the workflows required for content production, management and delivery. (Content strategy to support shopping cross multiple channels and devices)
This was a multi-year and multi-program engagement. I got to know the great city of Columbus, Ohio really well.
Role: CX Strategist & UX Director
- Express, client
The path to the Ultimate Dealer Resource Center
Responsibilities: Led a holistic customer experience assessment and CX strategy - objective of gaining a broad understanding of the Liftmaster’ B2B current customer and operational experiences - specifically its different types of customers and their particular experiences or journeys and touchpoints—to redesign key moments of those experiences to produce competitive differentiation.
Worked with Liftmaster marketing and innovation teams to established a new B2B commerce platform and designed IOT mobile tools & self-service SaaS tools to support their field techs and partners.
Role: CX Strategist & UX Director
- Liftmaster, client
IN THE NEWS 2/25/19
https://www.linkedin.com/pulse/smart-garages-future-package-delivery-jeffrey-meredith/
Unifying Distributors with an Innovative and Data-driven Platform
Responsibilities: Was the UX Led and Strategist. Directed and designed a responsive web application that acts as a business center to direct sellers to track metrics, manage their organization and build their business. Conducted extensive user research, feedback and analytics were utilized to drive the product direction of this user-centered experience that is accessible to users around the globe.
Role: CX Strategist & UX Director
- Amway, client
Role: Creative Director
A companion lifestyle app that allows users to pick their fashion style, build an outfit, schedule a price drop reminder, and manage their wardrobe. - Sears & Kmart Soft-lines BU, SearsStyle, client
Video story telling
A responsive designed companion video portal to focus on digital original content produced by Chicago Sun-Times.
Role: Group Design Director
- Sun-Times, client
Increase Global Awareness and Engagement
Responsibilities: Conducted both strategic experience and technical strategy. Led a product design team in to create website redesign and technical implementation (AEM) that supports a new holistic crown.com global brand position.
Adobe Experience Manager (AEM), Adobe Assets and Adobe Apps, to digital strategy, user experience & creative design, and managed services.
Role: CX Strategist & UX Director
- Crown Equipment Corporation, client
Role: Creative Director
Vision to enhance the home appliance shopping experience.
- Kenmore/Sears Home Appliances BU, clients
Role: Group Design Director
A digital first political news portal, curated by the writers in real-time, via their iPhones.
- Early & Often, client
Role: Creative Director
Examples of enterprise level innovation in personal, social, and responsive design systems.
- Global Sears & Kmart, client
Role: Creative Director
A part of the brand identity system for the Sears UX internal agency - STATE. - Sears Holdings, client
Role: Group Design Director
Responsive framework and design systems. - TRONC, client
Role: Group Design Director
A digital rethink of a traditional newspaper. To become a completely new and unified content experience on a global digital marketing platform - Sun-Times, client
Role: Group Design Director
Print is not dead yet! Partnership with design and editorial teams from the Reader & CST to introduce the new Agenda which is a dual published entertainment magazine. - Tronc client
Role: Group Design Director
New Dashboard / Home screen. This screen is meant to serve as a high-level overview of the user's Score. It also serves as a launching point to the three main sections of the app: Body, Lifestyle, and Community. - Higi, client
Role: Group Design Director
A hybrid app that lets users watch live streaming events and to self broadcast in real-time from the stands. - HighSchool Cube, client
Role: Group Design Director
Special Digital Section- The People Issue 2013. -Chicago Reader, client
Role: Group Design Director
An event app that uses a clear interface to provide users simple access to real-time information. - Wrapports, client
Design Systems
Brands across my career
Amway
American Girl
Artistry Skin Care
Blue Cross & Blue Shield
CSTtv
United Healthcare
Crown
CGH Medical Center
Cision
The Coca-Cola Company
CoolSavings
Discover Card
Higi
Foodmix
Ford
Bank of America
Gatorade
Geisinger Health
Gevalia Coffee
Good Humor Popsicle
Kodak
Chicago Sun-Times
Kroger
Kmart
Kraft
Medsurg
Manage My Life
Nash Films
Anthem
AARP
R.J.Reynolds
Rush medical
First Data
Sears
PGA Tour
Sears Home Services
Sears Partsdirect
Express
Shop your way
Liftmaster
Wrigley
Tombstone Pizza
Volkswagen
Highschool Cube