CSTtv casestudy

Client: Chicago Sun-Times

Product: "CSTtv"

Overview: Create a visually driven showcase for CST video,audio, digital storytelling. Story and program content is organized in modular card sets to encourage discovery and the audience is be provided with intuitive methods for engaging with and sharing their favorite programs.

• A cross discipline team of six designed, developed and launched the MVP (minimal viable product) in 2.5 weeks. Iterative enhancements are on going
• Information architecture, design and development phases of this project overlapped, with functional prototypes built while user interface and design were still being created
• Avg. visit time lasting 6:27

Goals:

1. A visual showcase for digital original content  produced by CST (29+ weekly episodes)
2. Extend the global established responsive design framework and design patterns
3. Provide personalized video and content recommendations
4. Supports content from multiple sources and brands. 
5. Guest and Member experiences
6. Extend video ad offering and inventory
7. Support Native and Sponsored content integration

Approach:

• Primary research
• Secondary research
• Experience hypothesis
• Experience definition
• Sketches
• User flow definition
• Visual style and grid definition
• Visual design
• Experience architecture development
• Wireframe
• Interaction modeling & design
• Prototype development
• Iteration planning agile

• Prototype sketch - Global navigation drawer
• Prototype sketch - Global header system
• Prototype sketch - Member center