Peter McNulty

State


Client: Sears UX

Project: STATE Branding

We are the largest digital agency in Chicago – helping up to 1 million customers nationwide shop their way every day. We design integrated retail experiences that set industry standards and blow away expectations because we can deliver it all — from strategy and creative to analytics and engineering.

We are STATE. We will move your customers. We will move your business.

Features:

  1. Naming
  2. Identity  
  3. Brand Style Guide
  4. Brand & Design Systems
  5. Interior Space & Wayfinding
  6. Swag

Approach:

  • Primary research
  • Naming
  • Sketches
  • Vision statement development
  • Identity design
  • Visual design    
  • Space Design

Brand style guide

Brand style guide


Interior space concepts

Interior space concepts


Wayfinding systems

Wayfinding systems


Apparel swag fun

Apparel swag fun


Fun

Fun