Peter McNulty

CST2

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All the photos in this template are taken by the talented photographer Akos Major.

Exploration 2014


Client: Chicago Sun-Times

Project: "CST2 - Beyond"

Overview: A digital only product, looking for the right blend content, product features, and contemporary interface design to be relevant for digital natives. 

Features:

  1. Responsive and adaptive architecture
  2. Embedded social discussions
  3. Highly visual
  4. Real-time content
  5. Aggregated content (Best of the best)
  6. Native and Sponsored content integration
  7. Pay-wall vs. No pay-wall
  8. Personalized experience
  9. Social login required

Approach:

  • Primary research
  • Secondary research
  • Experience hypothesis
  • Experience definition
  • Sketches
  • User flow definition
  • Vision statement development
  • Visual style and grid definition
  • Visual design
  • Experience architecture development
  • Wireframe
  • Interaction modeling & design
  • Prototype development

CST3_Personalized.jpg
CST3-article3.jpg

Exploration 2014(2)