Hello. I’m Peter McNulty. I am the UX strategic bridge that specializes in translating user needs and business needs into useful, and beautiful experiences that help people and make a difference.
Recent Projects
Designing the Future Engineering Work Experience
Worked with the Facebooks’s space and facilities team in developing CX strategies for how to improve the work life and work spaces for the Facebook engineers.
The Type of Work - CX Strategy, User Research, Concept
My Role - CX Strategist
Client - Facebook
Driving Customer Experience Transformation
Led, designed and executed a large global Cypress customer experience assessment and strategy with the objective of gaining a broad understanding of the Cypress’ current customer experience - specifically its different types of customers and their particular experiences or journeys and touchpoints—to redesign key moments of those experiences to produce competitive differentiation.
The Type of Work - CX Strategy, User Research, Product Design
My Role - CX Strategist & UX Director
Client - Cypress Semiconductor Corporation
What does an Educational Experience look like for Creators
Worked with Twitch leadership team and product team to develop a brand strategy, product design and content guidelines for a Twitch educational experience that extends across many different devices and platforms.
The Type of Work - Brand Strategy, Product Design
My Role - UX Director
Client - Twitch
Case Studies
Driving omni channel retail innovation
Responsibilities: Worked directly with the Express CMO and was positioned as an embedded global experience product owner. Responsible for driving omni channel retail innovation initiatives. I directed design and strategy efforts. Provided leadership and oversight for multiple concurrent work streams across the organization. Sample of projects include:
Design-led strategic efforts to define new opportunities to broaden experience reach by better serving customer needs (Personalization & Digital in-store experiences).
Operational and organization transformation projects to help uncover new ways to better design the workflows required for content production, management and delivery. (Content strategy to support shopping cross multiple channels and devices)
This was a multi-year and multi-program engagement. I got to know the great city of Columbus, Ohio really well.
Role: CX Strategist & UX Director
- Express, client
The path to the Ultimate Dealer Resource Center
Responsibilities: Led a holistic customer experience assessment and CX strategy - objective of gaining a broad understanding of the Liftmaster’ B2B current customer and operational experiences - specifically its different types of customers and their particular experiences or journeys and touchpoints—to redesign key moments of those experiences to produce competitive differentiation.
Worked with Liftmaster marketing and innovation teams to established a new B2B commerce platform and designed IOT mobile tools & self-service SaaS tools to support their field techs and partners.
Role: CX Strategist & UX Director
- Liftmaster, client
IN THE NEWS 2/25/19
https://www.linkedin.com/pulse/smart-garages-future-package-delivery-jeffrey-meredith/
Unifying Distributors with an Innovative and Data-driven Platform
Responsibilities: Was the UX Lead and Strategist. Directed and designed a responsive web application that acts as a business center to direct sellers to track metrics, manage their organization and build their business. Conducted extensive user research, feedback and analytics were utilized to drive the product direction of this user-centered experience that is accessible to users around the globe.
Role: CX Strategist & UX Director
- Amway, client
Product Design
Vision to enhance the home appliance shopping experience.
- Kenmore/Sears Home Appliances BU, clients
A digital first political news portal, curated by the writers in real-time, via their iPhones.
- CST Early & Often, client
A companion lifestyle app that allows users to pick their fashion style, build an outfit, schedule a price drop reminder, and manage their wardrobe.
- Sears & Kmart Soft-lines BU, SearsStyle, client
Special Digital Section- The People Issue 2013.
-Chicago Reader, client
A responsive designed companion video platform to focus on digital original content produced by Chicago Sun-Times & LA Times.
- Tronc, client
Examples of enterprise level innovation in personal, social, and responsive design systems.
- Global Sears & Kmart, client
Brands across my career
Amway
American Girl
Artistry Skin Care
Blue Cross & Blue Shield
CSTtv
United Healthcare
Crown
CGH Medical Center
Cision
The Coca-Cola Company
CoolSavings
Discover Card
Higi
Foodmix
Ford
Bank of America
Gatorade
Geisinger Health
Gevalia Coffee
Good Humor Popsicle
Kodak
Chicago Sun-Times
Kroger
Kmart
Kraft
Medsurg
Manage My Life
Nash Films
Anthem
AARP
R.J.Reynolds
Rush medical
First Data
Sears
PGA Tour
Sears Home Services
Sears Partsdirect
Express
Shop your way
Liftmaster
Wrigley
Tombstone Pizza
Volkswagen
Highschool Cube