Client: Chicago Sun-Times
Project: Early & Often
Overview: A go-to political resource for Chicago and beyond.
- Fact: 88% Registered voters own a cell phone.
- This new experience took 6 months to develop.
- Navigation was kept simple to keep the focus on the imagery and contnet environments
Goals:
- Digital First Product -Responsive and adaptive architecture
- Highly visual and data rich
- Real-time content
- Support aggregated content from multiple sources and feeds
- Video reporting and commentary
- Be a resource for decision-makers. Reach anyone who has stake in Illinois politics: political junkies, pundits, government officials and big business
Approach:
- Experience hypothesis
- Experience definition
- Sketches
- User flow definition
- Vision statement development
- Visual style and grid definition
- Visual design
- Experience architecture development
- Wireframe
- Interaction modeling & design
- Prototype development
Design
Promotion System
