My speciality is leading end-to-end experience design initiatives. From whiteboard ideas to customer delight.
Customer Experience Transformation
Led, designed and executed a large global Cypress customer experience assessment and strategy (4 continents, 3 different customer models, 30+ customer interviews, 60+ internal stakeholder interviews, 4 workshops) with the objective of gaining a broad understanding of the Cypress’ current customer experience - specifically its different types of customers and their particular experiences or journeys and touchpoints—to redesign key moments of those experiences to produce competitive differentiation.
Designing for the Future Engineering Work Experience
Worked with the Facebooks’s space and facilities team in developing CX strategies for how to improve the work life and work spaces for the Facebook engineers.
- Facebook, client
Driving omni channel retail innovation
Worked directly with the Express CMO and was positioned as an embedded global experience product owner. Responsible for driving omni channel retail innovation initiatives. I directed design and strategy efforts. Provided leadership and oversight for multiple concurrent work streams across the organization.