Client: Sears & Kmart
Project: Home Page Design Benchmarking Study
About the test:
A benchmarking study was conducted to assess the Home Page design of Sears.com and 3 variations of Kmart.com
A total of 1200 users (300 per test) completed a self-directed shopping task on a live site, then rated their impressions of the Home Page.
The primary research goals included:
- Do users notice the Home Page content during their visit?
- Do users choose to navigate via the promo content on the Home Page when shopping for a product?
- What are users’ impressions of branding attributes based on the Home Page?
